Our love of Australian designs, a rich source of vibrant colours and creative ideas, led us to setting up Prime Goal in 2004.

We are an energetic distributor and importer, bringing inspirational designer products from Australia. What makes our brands stand out from the crowd is the unique combination of design individuality and practicality in use.

Living in Hong Kong the global warming impact is ever more significant with longer, hotter summers, and increasingly polluted air.

We want to contribute in our way to providing a better living environment for our children.

Two years ago we began selling Australian shopping bags. The extremely successful response has encouraged us to commit to doing more towards environmental sustainability.